OUR HISTORY

Atalia specializes in developing small-scale brands, combining strategic curation, technical modeling, and complete private label production management.
We structure collections from concept to final product, offering direction, feasibility, and professional standards for brands in the creation or expansion phase.

About Atalia Maison

Atalia Maison was born from real-life experience within the fashion industry and the perception of a gap in the market: new brands had identity, purpose, and a desire to exist, but they couldn't find an accessible production structure to get started.

The minimum requirements imposed by traditional clothing manufacturers made the creation of many projects unfeasible, limiting the entry of new entrepreneurs into the sector.

It was from this reality that Atalia positioned itself: as a structure capable of developing, guiding, and producing brands on a small scale, with technical and strategic support at every stage.

More than just manufacturing parts , our purpose has always been to build brands with a solid foundation, market focus, and production quality.

2016

NASCE ATALIA

With the desire to develop its own brand, Kerollen began its journey in the market with the launch of a brand aimed at the children's universe.

The project included children's items, toys, and clothing in the mother-child segment, inspired by her personal experience of becoming a mother while studying fashion and deepening her connection with the field.

This was my first direct contact with product creation, brand positioning, and consumer behavior in the industry.

2017-2018

ATALIA'S JOURNEY

By experiencing the market firsthand, it became clear how difficult it was for new brands to produce.

The minimum requirements imposed by the industry made it impossible for small entrepreneurs to enter the market, creating a significant production barrier.

It was then that manufacturing for third parties began, initially within the family factory, using borrowed equipment such as cutting tables, machinery, plotters, and other production structures.

With the growth in demand and the need to structure its own space, the first independent atelier was born in the interior of São Paulo, reconciling motherhood with the construction of a productive environment designed for brands that wanted to enter the market with real support.