ABOUT ATALIA

Atalia specializes in developing small-scale fashion brands , combining strategic curation, technical pattern making, and complete private label production management.

We support entrepreneurs who wish to create or structure a clothing brand, developing collections from concept to final product, with strategic direction, feasibility analysis, and professional production standards.

About Us

Atalia Maison was born from real-life experience within the fashion industry and the perception of a gap in the market: many new brands had identity, purpose, and the desire to exist, but they couldn't find an accessible clothing development and production structure to get started.

The minimum requirements imposed by traditional clothing manufacturers made the creation of many projects unfeasible, limiting the entry of new entrepreneurs into the sector.

It was from this reality that Atalia positioned itself as a structure capable of developing and producing small-scale fashion brands, offering technical and strategic guidance at every stage.

More than just manufacturing garments, our purpose has always been to help create and structure clothing brands , with a solid foundation, market focus, and production quality.

2016

ATALIA IS BORN

With the desire to develop its own brand, Kerollen began its journey in the market with the launch of a brand aimed at the children's universe.

The project included children's items, toys, and clothing in the mother-child segment, inspired by the personal experience of becoming a mother while studying fashion and deepening her connection with the field.

This was my first direct contact with product creation, brand positioning, and consumer behavior in the fashion market.

2017-2018

ATALIA'S JOURNEY

By experiencing the market firsthand, it became clear how difficult it was for new brands to produce their collections.

The minimum requirements imposed by the industry often made it impossible to start new projects, creating a significant production barrier for small entrepreneurs.

It was in this context that the production of clothing for third parties began, initially within the family factory, using borrowed equipment such as cutting tables, machinery, plotters, and other production structures.

With the growth in demand and the need to structure its own space, the first independent studio was born in the interior of São Paulo.